Quick quiz: Which popular governor has been sweet-talking electric vehicle industries and developing E.V. infrastructure in his state, with an eye toward making it “the electric mobility capital of America?”
If you guessed Brian Kemp of Georgia, give yourself a high five. Maybe even a high 10. Because on the face of it, there’s no reason to guess that an ultraconservative leader of a reddish-purple state is a green-vehicle revolutionary. The issue remains a favorite culture war cudgel for Republicans, slamming Democrats as a bunch of bed-wetters wrecking the economy over an inflated threat that, as Donald Trump scoffed, “may affect us in 300 years.”
Except, as Mr. Kemp tells it, electric vehicles aren’t about combating climate change. His political team may not flatly deny climate change as fiercely as it once did, but Mr. Kemp still says babble like this: “Look, I think man causes all kinds of problems every single day, whether it’s violent criminals — I’m sure there’s effects on the environment from people that do things the right way and people that don’t.”
Instead, he frames things in terms of Georgia’s economic future and, most especially, jobs. “I believe this is a unique moment of opportunity for our state and for the thousands upon thousands of hard-working Georgians who will benefit from great jobs and incredible innovative companies for generations to come,” he proclaimed during his inaugural speech in January.
Tap-dancing around a pressing global danger may frustrate many climate change advocates — as does Mr. Kemp’s smack talk about green-energy mandates and consumer incentives. But it is savvy politics and a useful template for making progress in this sharply and narrowly divided political … climate. It’s another example of what makes the governor an interesting player in today’s G.O.P. — one who some Republicans still hope will jump into the 2024 presidential pool.
Whatever its motivations, the Kemp administration has gone all in on growing the state’s “e-mobility ecosystem.” Battery plants, vehicle assembly factories, parts manufacturers, charging-system providers — Mr. Kemp has been hooking them all. Since 2020, the state has scored more than 40 E.V.-related projects, which are expected to yield around 28,000 jobs and $22 billion in anticipated investment, according to the governor’s office.
E.V. infrastructure is a priority as well. Last September, the state got federal approval to start a network of charging stations, with fast-charging stations to be located every 50 miles along major highways and interstates. And in April, the governor trekked out to Tallulah Gorge State Park to unveil the first E.V. charging station operating inside the state park system. A half dozen parks will have them by year’s end, he boasted. (Hey, it’s a start.) “This is an economic development tool for us,” he said. “This is something that sells our state. It brings visitors to our state, and it’s a place where our citizens can stay and enjoy the good Lord’s beauty.”
Strategic political framing is crucial in polarized times. Republican voters tend to rank climate change low on their list of concerns, far below jobs and the economy. Even among party leaders who acknowledge the reality of climate change, there is little stomach for pushing reductions in the burning of fossil fuels. Republican officials will quietly ask people who work in this space not to shove the green revolution talk down their throats.
“It is important, I think, when you’re dealing with Republicans to lead with economic development, saving money, as opposed to something like climate change or global warming that Republicans kind of push back against,” Tim Echols, the vice chair of Georgia’s Public Service Commission and a Republican, recently mused to NPR.
When pressed, Mr. Kemp seeks to distinguish his efforts from those of tree-hugging progressives. He insists that he opposes meddling in the market through measures such as green-energy targets or consumer incentives. “I believe the best way to let a market develop is to let the consumer drive that,” he has asserted. “The Biden administration has been forcing the market on people, much like the vaccine was forced on people and it turned some people off it.”
This is a pretty rich claim for a guy whose state benefits from federal policies aimed at fighting climate change. And clearly Mr. Kemp is not shy about using the tax code and other tools to woo E.V. business to the state. Two Korean conglomerates set to build a $5 billion battery plant in Northwest Georgia could receive “more than $640 million in grants, tax breaks, free infrastructure and other incentives,” according to a new analysis by The Atlanta Journal-Constitution.
Still, by sticking to policies and messaging that cut across partisan lanes, Mr. Kemp has made Georgia a force in the E.V. transition, while also creating a base of support for that transition — a self-interested, self-identification with it — among the state’s work force. All this without getting tangled up in the high-profile political cage fights that, while great at generating headlines and partisan outrage, tend to serve the public poorly. (See: Ron DeSantis versus Mickey Mouse.)
It’s not that Mr. Kemp is averse to culture warring. In 2021, he got into a nasty brawl with Major League Baseball over its decision to move the All-Star game out of Georgia in protest of the state’s new voting restrictions. The governor painted himself as a brave combatant against the forces of wokeness and cancel culture.
But unlike some Republican leaders, Mr. Kemp hasn’t bet his political future on being the most in-your-face troll in the MAGAverse. Not every move he makes has to be aimed at stirring up his party’s base. Some can be about serving the interests of his state even at the risk of irritating that base.
The ability to thread such delicate needles has helped make Mr. Kemp a comer in a Republican Party struggling to figure out its path forward and to find the right person to lead the way. Mr. Kemp’s infamous clashes with Mr. Trump, who unsuccessfully targeted him for defeat in 2022, have given the governor an almost mythic status. In Harry Potter parlance, he is “the boy who lived” — a previously unremarkable figure who faced down He Who Shall Be Named and emerged stronger.
As the 2024 Republican presidential field takes shape, Mr. Kemp has stayed on the sidelines, even as some big donors have quietly nudged him to jump in. He is not expected to join the fray, but neither has he entirely ruled it out. Just last week, he mused to CBS News that “in politics, there’s always doors opening and closing and everything else”— causing ears to prick up in political circles.
The governor knows that keeping himself in the national discussion will serve him well, whatever his future ambitions. It also gives him more juice at home to push his agenda. Even — or especially — the parts, like his E.V. obsession, that bump up against Republican orthodoxy.