Only Watch Charity Auction Dates Set, 53 Unique Watches Unveiled

It happens once every other year in the watch industry: the largest charity auction event for timepieces  known as Only Watch.  This year, on November 6, 2021, the event takes place in Geneva, with 54 brands collaborating by creating a unique piece to be auctioned by Christie’s. The event takes place under the patronage of H.S.H. Prince Albert II and all proceeds go to benefitting research on Duchenne Muscular Dystrophy.

Luc Pettavino, president of the Association Monegasque Contre les Myopahthies conceived of the initiative years ago and this year’s event marks the ninth version. Thus far, the event has raised more than 70 million Euros since its inception and inaugural event in 2005, and it has become one of the most highly anticipated auctions amongst watch lovers and collectors. 

This is a huge undertaking not only for the auction house and Only Watch, but also, and more importantly, for the brands that are creating and donating a one-of-a-kind timepiece for the event. This year there are 54 participating brands and 53 lots will be sold. The brands include the well-known legends, such as Patek Philippe, Audemars Piguet, Breguet, and the big names like Hublot and Jacob & Co, Blancpain, Chopard and many more. Additionally, a host of independent brands are participating, and many have new collaborations to announce. 

Prior to the event, the watches will make a public appearance during a promotional tour that begins in September at the Monaco Yacht Show (9/22/21) and travels to Dubai, Tokyo, Singapore, Hong Kong and Geneva, its final stop. The auction will take place in Geneva at 2:00 pm (November 6, 2021) Geneva time at the Four Seasons Hotel des Bergues. 

In upcoming articles over the ensuring months, we will bring profiles of some of the amazing one-of-a-kind watches up for auction.

The participating brands include Akriva, Andersen Geneve x Edward Sexton, Armin Strom, Artya x John McLaughlin, Atelier de Chronometrie, Audemars Piguet, Baltic, Bell & Ross, Blancpain, Boucheron, Bovet 1822, Breguet, Bulgari, Carl F. Bucherer, Chanel, Charles Girardier, Chopard, Cyrus Geneve, Czapek Geneve, D. Candaux x Saturno, DeBethune x Voutilainen, F.P. Journe x Francis Ford Coppola, Faberge, Frederique Constant, Girard-Perregaux x Bamford Watch Department, H. Moser, Hermes, Hublot, Jacob & Co., Jaquet Droz, Konstantin Chaykin, Krayon, Laurent Ferrier, Louis Moinet, Louis Vuitton, Ludovic Ballouard, Maurice Lacrox, MB&F, Montblanc, Moritz Grossmann, Patek Philippe, Perrelet, Rebellion, Reservoir, Richard Mille, Romain Gauthier, Speake-Marin, TAG Heuer, Trilobe x Daniel Buren, Tudor, Ulysse Nardin, Urwerk, Zenith x Felipe Pantone.