Need to dishwash our sense of humour

Clearly, more people in this country than earlier suspected are a pain in the pelvic bone where a funny bone is supposed to exist. The latest confirmation comes as reactions of too many people on social media – who worryingly inhabit the same world as the one outside it – to a new Vim ad. The commercial shows a young man at a gym trying to get brownie points from a woman working out by saying how he’s tired after having helped his mum do the dishes. This is in line with standard operating procedure of many men who feel the need to be lauded for helping out in housework. An older man comes in and bursts the younger chap’s bubble by ribbing him about him bragging for something that should come as ordinary practice anyway: doing housework in general and washing dishes in particular. Since this is an ad and not just a public message, he whips out a ‘Black Vim for men’, clearly a ‘joke’ product since – breaking down this joke is necessary for many – cleaning fluids aren’t gender-specific.

What’s been taken the mickey out of is not breaking gender-assigned work roles but the fact many men feel that they are doing something extraordinary by doing so. But thickwits have somehow thought that Vim has actually brought out a new product for specific male usage. Next, they’ll think this column is understood by all readers.