The company also made the strategic decision to integrate ChatGPT into its Bing search engine. Microsoft estimates that every 1% of market share gains in search will represent a $2 billion revenue opportunity. However, it’s the integration of AI into the other aspects of Microsoft’s business that represents the most significant opportunity.
As one of the Big Three cloud providers, Microsoft’s Azure cloud provides the company with the perfect opportunity to offer AI to the masses.… Furthermore, since Microsoft is one of the leading software providers to enterprises, the companyalso has the opportunity to layer AI functionality into Office 365, Dynamics, Teams and more.
From ‘Analyst Dan Ives Says AI Could Push Microsoft into the $3 Trillion Club With Apple by Early 2024’, The Motley Fool