Move over Kate Moss: Meet Noah, Joy, Theo and Nine… the AI models set to transform how you buy clothes online
- German company has launched system that sees state-of-the-art digital humans
- ColorDigital GmbH claim DMIx StudioAvatars have a photorealistic quality
- The digi-models can be customised and individualised to a brand’s preference
Digital humans could end up replacing supermodels as artificial intelligence is set to revolutionise the way we order clothes online.
A German company has launched a system that sees state-of-the-art ‘digital humans’ pose for campaigns.
ColorDigital GmbH claim DMIx StudioAvatars have a ‘never seen before’ photorealistic quality.
The digi-models, who come with names including Joy, Nina, Noah and Theo, can be customised and individualised to a brand’s preference.
A German company has launched a system that sees state-of-the-art ‘digital humans’ pose for campaigns
ColorDigital GmbH claim DMIx StudioAvatars have a ‘never seen before’ photorealistic quality
The figures can be dressed in any form of clothing, including underwear, and a so-called Accessory Library offers items like shoes and jewellery to complete a look
There is also the option for real models, such as Kate Moss or Kaia Gerber, to licence their likenesses.
They can either be recreated completely digitally or have a scan done of their entire body.
The figures can be dressed in any form of clothing, including underwear, and a so-called Accessory Library offers items like shoes and jewellery to complete a look.
Any lighting effect can be used and backdrops can be tailored in a real-time CAD (computer aided design) environment.
ColorDigital believe this end-to-end digitalisation of workflows will have a major impact on the fashion industry.
They explain: ‘By reducing the need for prototypes, physical samples, factoring in travelling and the production of shoots, brands can save costs and time as well as reducing environmental impact.
‘This groundbreaking combination of digital twin technology and master data provides an end-product that can hardly be distinguished from real humans or real garments and is fully transparent.’
The digi-models, who come with names including Joy, Nina, Noah and Theo, can be customised and individualised to a brand’s preference
There is also the option for real models, such as Kate Moss or Kaia Gerber, to licence their likenesses
They can either be recreated completely digitally or have a scan done of their entire body
Any lighting effect can be used and backdrops can be tailored in a real-time CAD (computer aided design) environment
ColorDigital believe this end-to-end digitalisation of workflows will have a major impact on the fashion industry
Gerd Willschütz, CEO and co-founder of ColorDigital GmbH, says: ‘Until now, an end-to-end 3D workflow with virtual models has not been able to meet marketing demands and substitute human models photographs on e-commerce systems.
‘With the DMIx 3D-Studio, we are not only making a complex workflow easy – we are also laying the groundwork for an automated pipeline to create e-commerce ready images for various online retailers.
‘In combination with our hyper-realistic virtual humans, we provide the first end-to-end solution bringing together digital product development and consumer driven marketing demands.’
Arndt Johannes, founder and owner of ColorDigital partners verce GmbH, adds: ‘The development of virtual humans is our passion, but it is only one building block of a new virtual parallel world we are creating with end-to-end digitalisation.
‘The virtual models are created with high attention to detail and high standards of design and aesthetics.’