Despite advice to stay away from the area, it was overrun with cars and sunbathers, leading to gridlock, illegal parking and anti-social behavior. By Thursday morning, more than 40 tons of waste had been removed from the coastline.
Council leader Vikki Slade said she was “absolutely appalled” by the scenes.
“The irresponsible behavior and actions of so many people is just shocking and our services are stretched to the absolute hilt trying to keep everyone safe,” said Slade in the statement. “We have had no choice now but to declare a major incident and initiate an emergency response.”
A major incident has been declared in Bournemouth as crowds flock to the beach.
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The UK is slowly easing its coronavirus restrictions and groups of up to six people are allowed to meet up outside in England. However, the sheer number of sunseekers caused huge problems.
Illegally parked cars obstructed roads, and the council handed out 558 parking enforcement fines — a daily record.
Rubbish crews also suffered abuse and intimidation as they tried to remove mountains of rubbish from the seafront, according to the statement, and there have been a number of incidents involving excessive alcohol and fighting.
In response there will be extra police patrols, security provided for rubbish crews, and more parking enforcement.
Local officials implored visitors not to travel to the popular summer spot as local services struggled to cope.
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Authorities also found people camping illegally overnight. They were evicted and seafront rangers will carry out extra patrols as a result.
Slade implored people not to visit the area and likened the scenes to a public holiday.
“We are not in a position to welcome visitors in these numbers now or to deal with the full range of problems associated with managing volumes of people like this,” said Slade. “PLEASE do not come. We are not able to welcome you yet.”
Assistant Chief Constable Sam de Reya, of Dorset Police, also called on people to stay away from the area, explaining that the extra measures activated after declaring a major incident will only go so far.
Visitors enjoy the hot weather on the beach on Thursday in Bournemouth.
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“We are also reliant on people taking personal responsibility and strongly advise members of the public to think twice before heading to the area,” she said.
“Clearly we are still in a public health crisis and such a significant volume of people heading to one area places a further strain on emergency services resources.”
Parts of the UK are preparing for a further easing of lockdown restrictions on July 4, but there have been other signs that members of the public are increasingly flouting the rules.
Overnight into Thursday, at least 22 police officers were injured and emergency vehicles were damaged in London after a street party descended into violence.