Luxury Hotel Brand SLS Opens New Property In Dubai


What’s going to be one of the best places in town to visit and relax at – after you’ve visited the gold souk and the spice market, and done everything else there is to do in Dubai?

It’s the brand new SLS Dubai Hotel & Residences – the new kid on the block, which is opening this coming March.

Standing 75 stories tall, the new SLS Dubai Hotel & Residences boasts over 254 expertly designed hotel rooms, 321 hotel apartments and 371 branded residences featuring contemporary art and sleek accents reflecting Dubai’s sophisticated culture. Located in the vibrant Downtown Burj Khalifa district, SLS Dubai offers sweeping, unobstructed views of the “City of Gold” and is conveniently located near many of Dubai’s most popular sites including the Burj Khalifa, Dubai Mall, Burj Park, Dubai Opera and more. From two infinity pools cascading off the hotel’s rooftop and a sky lobby featuring panoramic floor-to-ceiling windows to celebrated culinary brands and signature Ciel Spa, SLS Dubai offers everything you would need for an opulent getaway.

For this new initiative, hospitality group sbe and Accor have partnered, making this sbe’s first property in the Middle East. Sbe is a leading lifestyle hospitality company that develops, manages and operates award-winning hotels, residences, restaurants and nightclubs.

Accor, the world-leading augmented hospitality group, fully acquired sbe’s hotel brands in December 2020 after holding a 50% stake in the Company since 2018. As part of the acquisition, sbe’s hotel portfolio includes Delano, Mondrian, SLS and Hyde hotel brands along with most of sbe’s Food & Beverage brands. Sbe currently operates 22 hotels, with more than 40 properties in the pipeline.

At the hotel, the rooms and residences have an exquisite design, with the most opulent room at SLS Dubai being the Sky Penthouse two-bedroom suite with a balcony. The Penthouse Suite gives guests an experience like never before featuring an elegant floorplan, perfectly presented by award-winning architects Aedas and Paul Bishop. Featuring two master bedrooms decorated in lilac and violet tones with romantic accents of rose-gold motifs and unobstructed views of the sky, the Penthouse Suite signifies truly superior living. The Penthouse Suite starts at 15,009 AED or $4,100/night USD.

Prefer to purchase a residence? Prices start from 1.2 Million AED or $327,000 USD.

The cuisine will be equally impressive. SLS Dubai features sbe’s signature culinary concepts Fi’lia, authentic Italian restaurant, and Carna by Dario Cecchini, a contemporary steakhouse from the legendary butcher from Tuscany, Italy. In addition, the property will have S Bar, a mixology lounge located in the lobby, as well as signature rooftop nightlife venue, Privilege. EllaMia is a sophisticated café that brings its dedicated Los Angeles-based coffee culture to Dubai and at 12 Chairs Caviar Bar, caviar takes center stage, reserved for only one dozen guests, to experience and indulge. The hotel plans to become a new hotspot in Dubai.

Said Chadi Farhat, sbe’s Chief Operating Officer of the Middle East and Europe: “Every corner of this property is incredible. From the infinity pool, one of the largest in the region overlooking downtown Dubai, to our incredible Carna restaurant designed by Paul Bishop with award-winning Dario Cecchini as our Chef – every corner of the property has a surprise waiting for our guests.”

SLS Dubai also includes sbe’s signature spa concept, Ciel Spa, a posh pampering area with seven treatment rooms, dedicated male and female thermal areas that contain steam rooms, experience showers, plunge pools and relaxation rooms, as well as a full-service grooming salon, a fully equipped gym and two outdoor terraces. Guests can personalize their treatment time with one or a selection of treatments. SLS is the only spa in Dubai to offer specially designed pre- and post-natal treatments using Hydrotherm, a distinctive system that provides the most comfortable pre- and post-pregnancy treatments in the spa world by using warm-water-filled pillows to fully support the body for the duration of the treatment.

Mr. Farhat added, “SLS combines the classic ingredients of luxury: Bespoke service, elegant styling and refined detail with a spirit that’s entirely unexpected — playfully mischievous, wittily surprising and just a little sexy.”

A sexy new luxury hotel with bespoke service? I like the sound of that.

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