Apple‘s own employees are much less impressed by the tech giant’s latest and supposedly greatest, at least according to one former Apple employee on TikTok.
The former Los Angeles-based sales specialist ran down a list of possible Apple device purchases — revealing in spicy, ‘no holds barred’ detail just what knowledgeable staffers think of their overly enamored customers.
‘There were two kinds of people that bought the newest iPhone Pro,’ the former sales specialist said.
‘Those that were either part of the upgrade program or the people that are just completely sold by the marketing.’
‘It’s like you enjoy giving Tim Cook your money,’ the former Apple employee said. ‘Give it to a charity.’
Apple’s own employees are much less impressed by the tech giant’s latest and supposedly greatest, at least according to one former Apple employee, Tyler Morgan, on TikTok. ‘It’s like you enjoy giving Tim Cook your money,’ the former Apple employee said, ‘give it to a charity’
Above, two Apple Watches on display at an Apple Store in Corte Madera, California this month
Former Apple sales specialist Tyler Morgan, who goes by @hitomidocameraroll on TikTok, has built a following of hundreds of thousands of the followers on the platform for his unsparing advice regarding the company’s tech.
And he’s devoted much of his criticism to Apple’s last two iPhone models, 14 and 15, calling the launch of the latter ‘probably the most disappointing event I’ve seen.’
More recently, however, he’s focused his attention on the entire gamut of Apple’s devices and the social psychology of those who buy them.
When it comes to people who would buy either the iPhone 14 or 15, Morgan said ‘they’re both dumb,’ whether or not they’re benefitting from the upgrade program.
The newer iPhones are an emblem for mindless Apple consumers who think, in his words, ‘Yeah. It’s the best one, because YOU tell me it’s the best one.’
‘Those that just came in, knew what they wanted, got a 13: best kinds of people,’ Morgan said.
‘There was a lot of iPad buyers,’ he recalled, ‘and they were always the same kinds of person: They were trying to make the iPad a computer.’
‘It is not a damn computer.’
Apple employees, to judge from Morgan’s math, are particularly baffled by those customers (typically college students) who buy the largest 12.9 iPad Pro, Apple’s Magic Keyboard, and an Apple pencil — spending more money for less utility.
The three separate devices come to a total of $1,730.82 in some states, compared to the much more functional MacBook Air for just $1,207.41.
‘At that point, you should [buy an Air]. It’s not a computer,’ he said, ‘a MacBook is.’
When it comes to people who would buy either the iPhone 14 or 15, Morgan said ‘they’re both dumb,’ whether or not they’re benefitting from the upgrade program
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Hoping the company’s most obsessive and devoted fans might listen to reason, the former Apple sales specialist spared some time to lay into luxury buyers of the $800 Apple Watch Ultra.
‘It may have double the battery, but are you going to charge it at the same time every night? Yes you are.’
When Apple announced the Apple Watch Ultra, its pitch was a newer and more rugged kind of smartwatch for ‘extreme athletes.’
The Apple Watch Ultra boasted a titanium case that wraps around the display and an ‘action button’ that works even when the user is wearing gloves.
‘What are you going to do with your action button?’ Morgan taunted Ultra customers. ‘Make it a flashlight?’
According to the Cupertino-based tech company, the Apple Watch Ultra can endure temperatures that fall below 0F or those that spike above 100F and has a new, advanced map to help explorers stay on their path — charming, sporty features that perhaps only a fraction of the device’s wealthy buyers might use.
Perhaps the most confusing Apple consumer, according to this former sales specialist, at least, were those who purchased the AirPods Max.
The $562 high-quality headphones appeared to only be paid for in cash by quiet characters who left quickly.
‘Just gave me kind of a sketchy vibe,’ he said. ‘You just came in and bought the most expensive headphones on the market today like it was nothing.’