Google will BAN ‘sugar daddy’ apps from September 1 in new sexual content restrictions

Google will ban ‘sugar daddy’ apps from its Google Play app store from September 1 this year, the firm has quietly revealed in an update. 

Sugar daddy, or ‘compensated sexual relationship’ apps, allow older users to pay younger users in return for sexual intimacy. 

Users are mostly older males, known as ‘sugar daddies’, and younger females (‘sugar babies’), although there are ‘sugar mummies’ too. 

Examples of sugar dating apps include My Sugar Daddy, Spoil, SDM, Elite Millionaire Singles and Seeking Arrangement. 

According to one young user, sugar daddy apps have earnt them a whopping £18,000 a month – enough to pay for their university degree. 

At Cambridge University alone, over 1,000 students were sugar babies in 2019, according to Seeking Arrangement. 

Google outlined the decision in a statement provided to MailOnline by a company spokesperson. 

‘As a platform we are always excited to support our developer partners, but we also work hard to provide a safe experience for users,’ the tech giant said.

‘We have updated our inappropriate content policy to prohibit apps that facilitate sexual acts in exchange for compensation following feedback we received from NGOs, governments, and other user advocacy groups concerned with user safety. 

‘This aligns our policies with other Google policies and industry norms.’ 

In its update notice, Google also says that it wants to ensure that Google Play ‘remains a safe and respectful platform’ and so is ‘prohibiting content that is harmful or inappropriate for our users’. 

‘Effective 1 September 2021, we’re updating the inappropriate content policy to institute new restrictions on sexual content, specifically prohibiting compensated sexual relationships (i.e. sugar dating),’ Google says. 

Under its current definition of ‘inappropriate content’ that’s prohibited from Google Play, the firm lists apps ‘that promote sex-related entertainment, escort services, or other services that may be interpreted as providing sexual acts in exchange for compensation’.

But the new wording specifically mentions compensated sexual relationships, or sugar daddy apps. 

Sugar dating or ‘compensated sexual relationship’ apps allow older users to pay younger users in return for sexual intimacy (stock image)

One loophole of Google’s ban is it doesn’t affect standard dating apps, like Tinder and Bumble, through which sugar daddy arrangements could be made.

It also doesn’t stop sugar daddy app users from using the apps on their Android phones after September 1.    

Apple already has a similar policy in force for the App Store, which bans covers ‘hookup’ apps that ‘may include pornography or be used to facilitate prostitution’ – meaning sugar daddy apps can’t be installed.  

Google also revealed in the update notice that from September 1 it will be closing developer accounts after if they’ve been inactive for one year.