Geography a bit flaky? Half-baked Greggs bosses confuse Richmond in North Yorkshire with…


One is a historic market town on the edge of the Yorkshire Dales, while the other is located on the banks of the River Thames 250 miles away in London.

But the obvious geographical distance between Richmond, in north Yorkshire, and its namesake in south west London, was apparently lost on the bosses of bakery chain Greggs.

Because when they ordered a revamp of their Yorkshire branch, moody black and white photographs of Richmond upon Thames were put up on the walls instead.

The framed pictures included a signpost to London landmarks, including Tower Bridge and Kew Gardens, plus images of Richmond Bridge and boats on the River Thames. They have since been removed.

The blunder, spotted this week following a recent refit of the takeaway, was taken in good humour by locals.

A tasteful black and white photo with a sign pointing to various well known spots in the wrong Richmond hangs in the north Yorkshire brand 

Greggs hangs scenic pictures of Richmond-upon-Thames in its Richmond, North Yorkshire, branch

Greggs hangs scenic pictures of Richmond-upon-Thames in its Richmond, North Yorkshire, branch

One resident told BBC Look North: ‘They have made a big boo-boo haven’t they? It’s somebody in head office, isn’t it, who thinks they know more than the locals?’

Another added: ‘I think there are enough photos of Richmond itself to warrant supporting the North Yorkshire town, as opposed to that lot down south.’

One Twitter user suggested that the photographs had been put up on purpose to make Prime Minister Rishi Sunak, who is MP for the Yorkshire town, feel more at home.

While Sarah Olney, Liberal Democrat MP for the other Richmond, in the capital, joked: ‘If I was the local MP for Richmond (Yorks) I’d be furious…’

Photographer and Richmond resident Mark Denton, who noticed the mistake, offered to supply Greggs with photos of the correct town in return for a slice of pizza.

The 52-year-old said: ‘I’ve got thousands of pictures of Richmond that I’ve taken over the years so they’re welcome to feature some of mine. Although I also have loads of photos of Richmond Park in London for a book I did on the capital, if they still prefer those!’

Richmond in Yorkshire claims to be the original Richmond. Its name has been replicated in 105 different places worldwide.

Named in the Domesday Book of 1086, its origins can be traced back to 1071, when it was founded by French nobleman Alain le Roux on lands granted to him by William the Conqueror following the Battle of Hastings.

A lovely picture of the incorrect Richmond was hung in a north Yorkshire Greggs

A lovely picture of the incorrect Richmond was hung in a north Yorkshire Greggs 

Greggs in Richmond-upon-Thames in London

Greggs in Richmond-upon-Thames in London 

The blunder has been taken in good humour by locals who called it a 'boo-boo'

The blunder has been taken in good humour by locals who called it a ‘boo-boo’

A historic market town on the edge of the Yorkshire Dales was mixed up with it's namesake in south west London

A historic market town on the edge of the Yorkshire Dales was mixed up with it’s namesake in south west London 

In contrast, Richmond upon Thames was not founded until five centuries later, when King Henry VII built a Royal residence, Richmond Palace, to commemorate his previous earldom of the Yorkshire town. Only a gatehouse remains of the palace, but its name is still applied to the surrounding neighbourhood.

Greggs was approached for comment.

In July, bosses at Yorkshire Water were left red-faced when, instead of using pictures of the beautiful Yorkshire Dales, they used stock images of the Malvern Hills, 175 miles away, for a social media campaign.

The 55-second video, which was supposed to promote water saving, also featured a bar in Russia and a scene of a motorist in a left-hand drive car, seemingly filmed in Ukraine.

A spokesman for Yorkshire Water said the video had been mistakenly shared before they’d had chance to do their ‘normal checks’ and admitted the stock footage ‘didn’t capture the spirit of Yorkshire.’



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