Once an app is opened, one feels almost like a child entering a toy shop like Hamleys. An astonishing variety of cuisines and restaurants are available for the user to choose from. While the sheer number of options can be overwhelming, especially when you’re famished and craving a quick bite, scrolling down an app can be a fascinating journey.
Food apps give us a sense of the country’s current food landscape and are also a real-time reckoner of changing food trends. As one becomes engrossed in this wonderland, a sudden thought pops up: does the other delivery platform on the phone offer a wider variety? Once this thought crosses the mind, there’s no turning back. The second app is opened, and another round of meal-search adventure begins, with renewed energy.
Once the ideal meal is found, it’s time for customisation, and which promotion or discount voucher to choose from. The better the deal, the better the taste of the food. And once the sweet spot has been found, there is a certain sense of joy that only these small everyday acts can provide.