Disney has withdrawn its claim that a man could not sue it over the death of his wife because of terms he signed up to in a free trial of Disney+.
Jeffrey Piccolo filed a wrongful death lawsuit against Disney and the owners of a restaurant after his wife died in 2023 from a severe allergic reaction following a meal at Disney World, in Florida.
Disney had argued the case should instead go to arbitration because of a clause in the terms and conditions of its Disney+ streaming service, which Mr Piccolo had briefly signed up for in 2019.
But, following a backlash, it has decided the matter can now be heard in court.
“We believe this situation warrants a sensitive approach to expedite a resolution for the family who have experienced such a painful loss,” Disney’s Josh D’Amaro told the BBC in a statement.
“As such, we’ve decided to waive our right to arbitration and have the matter proceed in court.”
Lawyers for Mr Piccolo said: “Attempts by corporations like Disney to avoid jury trials should be looked at with skepticism”, adding that Mr Piccolo will “continue to pursue justice on behalf of his beloved wife at the trial court level”.
“He also hopes these recent events have raised awareness of the millions of people of all ages and walks of life who suffer with food allergies”, his lawyers said.
In arbitration, a dispute is overseen by a neutral third party. It benefits those wanting to avoid a lengthy trial, but means evidence would not be put in front of a jury.
Jamie Cartwright, partner at the law firm Charles Russell Speechlys, suggested Disney’s change of heart was motivated by the “adverse publicity” its initial approach had generated.
“In attempting to push the claim into a confidential setting on what were very tenuous grounds, it succeeded only in creating the very publicity and attention it likely wanted to avoid,” he told the BBC.
Mr Piccolo and his wife, Dr Kanokporn Tangsuan, ate a meal at Raglan Road, an Ireland-themed pub located at the Disney Springs site, in Orlando, but operated by an independent company.
He alleges that the restaurant did not take enough care over his wife’s severe allergies to dairy and nuts, despite being repeatedly told about them.
She died in hospital later that day.
According to the legal filing, her death was confirmed by a medical examiner “as a result of anaphylaxis due to elevated levels of dairy and nut in her system.”
Mr Piccolo is suing Disney for a sum in excess of $50,000 (£38,400), in addition to other damages relating to suffering, loss of income, and medical and legal costs.
Disney has argued it had no control over the management and operation of the restaurant.
Lawyers for Mr Piccolo had said Disney’s argument that the lawsuit should not be heard in court “borders on the surreal.”
It is not known whether Disney would have been successful had a judge ruled on its arbitration claim.
Disney had argued that the legal circumstances surrounding the case were unique.
But legal experts told the BBC they had been “pushing the envelope of contract law”.
“Disney’s argument that accepting their terms and conditions for one product covers all interactions with that company is novel and potentially far-reaching,” Ernest Aduwa, partner at Stokoe Partnership Solicitors, who are not involved in the proceedings, said.
Meanwhile, Jibreel Tramboo, barrister at Church Court Chambers, said the terms in the Disney+ trial were a “weak argument for Disney to rely on”.
Disney says it is in the process of submitting a filing to the court to withdraw its call for arbitration.
Additional reporting by Graham Fraser