DD, the latest trendy craze in Davos

Ah, Davos. The annual gathering of the world’s elite where the air is thin, and so are the excuses for attending. Of late, a new recreational sport has developed out of the annual World Economic Forum (WEF, not WFH) summit held in the Swiss ski resort: Davos-dissing (DD). This year it’s as trendy as a Hermes Togo Birkin 20 black bag. But what makes this round of DD interesting is it’s not leftie, coniferous tree-huggers and perennial student types who are making those snorting sounds. This time it’s the very lot for whom Davos was created: the elite. These critics sip hot cocoa and engage in DD while looking up at the Rhaetian Alps after discussing income inequality in a shallow chalet. It seems you can jolly well bite the hand that feeds you Almas Beluga caviar.

DD is reaching new heights, with social media influencers rolling their eyes faster than a cryptocurrency market crash. It’s almost as if criticising the summit has become the ultimate badge of rebellion, like entering a Silicon Valley boardroom in the early 2000s wearing cargo pants and flip-flops (don’t call them chappals!). Sure, Davos is a hi-alt fashion show. But remember that even the most glamorous gatherings can spark real conversations. After all, where else can you find so many powerful people in one place furiously engaged in DD? The snark value just upgrades the Davos show.