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Limited-Edition Girard-Perregaux Laureato valued at $11,600 is part of a Swiss watch experience … [+]
Girard-Perregaux
Luxury watchmaker, Girard-Perregaux, and New York jewelry and watch retailer, Wempe, are hosting an online auction to support City Harvest, which has scaled up its food rescue operations to meet the soaring need across the city because of the COVID-19 crisis.
The two companies have created a watch enthusiast package that will be auctioned through Charity Buzz, an internet company that raises funds for nonprofit organizations through online charity auctions with celebrities and brands.
The auction package includes a limited edition Girard-Perregaux Laureato timepiece with a retail value of $11,600, a private tour of the watch brand’s manufacture located in La Chaux-de-Fonds, Switzerland, lunch with Patrick Pruniaux, the company’s CEO, and an overnight stay at the Beau-Rivage Hotel in nearby Neuchâtel. The watch is part of an edition of just 20 pieces.
The auction will begin Wednesday, May 27 at noon EDT and will conclude Wednesday, June 3 at noon EDT.
“It was important for Girard-Perregaux that we find a way to give back to New York City during this unprecedented time,” says Patrick Pruniaux, CEO of Girard-Perregaux. “We are proud to join together with Wempe, one of our most important retail partners in the city, to support City Harvest and their crucial work to provide food for the disadvantaged New Yorkers who have been most impacted by the pandemic.”
The Wempe retail store located on the ground floor of the Peninsula New York hotel has served as the U.S. base for the German luxury watch and jewelry retail chain of the same name. “Wempe is part of the fabric of New York City—it’s been home to our Fifth Avenue flagship boutique for nearly 40 years,” says Ruediger Albers, U.S. president of Wempe, says. “We are so pleased to be a part of this charitable effort with Girard-Perregaux and City Harvest to give back to the city that has given us so much, and help those who need it the most right now.”
The initiative will be promoted heavily through the three organizations’ digital platforms. In addition, Patrick Pruniaux will join Ruediger Albers on “Wednesday with Wempe,” a weekly Instagram Live segment airing on @Wempe_nyc, to announce the launch of the auction on May 27 at 3 p.m. EDT.