Armani Is The Official Beauty Sponsor Of The Venice Film Festival

And the brand has just unveiled a new fragrance SÌ, with a campaign by Cate Blanchett

This is the sixth year that Armani Beauty has sponsored the beauty arm of the famed Italian festival. It’s the 80^th edition, running from August 30^th until September 9^th. The House of Armani is quite busy with this year’s festival, from the beauty suite in the Excelsior Hotel, to its Privè putting on a Haute Couture runway show on Saturday evening, and the launch of a new fragrance.

It’s a different kind of festival this year with little to no Hollywood actors in attendance, as the writers and actors have been on strike together since July. So, the beauty suite has been filled with international celebrities from Madisin Rian, to Caterina Murino, Caroline Hu, and many others getting their makeup done by the brand.

Armani’s Luminous Silk Foundation and Lip Power Matte are the two spotlight products that celebrities will be wearing when getting their makeup done. The foundation has been perfected to match the skin’s complexion, as Armani is calling it “a makeup artists’ best kept secret.” And the lip matte is a longwear and comfortable lipstick, coming in various shades to create color impact.

Over these last six years, over sixty professional makeup artists for Armani Beauty have filled the makeup needs of over five-thousand guests at the festival. It has always been an aim for Armani’s beauty wing to collaborate with the world of cinema. There’s no doubt that there is a relationship between fashion and film. “Over the years, Armani has created the costumes for many memorable films, including, most famously, American Gigolo in 1980, for which Giorgio Armani designed the wardrobe for Richard Gere, to The Untouchables, Gattaca, Stealing Beauty, Shaft, the Batman series, The Tuxedo, De-Lovely, Fair Game, The Social Network, Mission Impossible: Ghost Protocol, Hanna, A Most Violent Year, and The Wolf of Wall Street, to name a few,” states Armani in collection notes.

A new fragrance

SÌ Eau de Parfum Intense, a longtime iconic fragrance by Giorgio Armani, is being unveiled in a new intense scent, in a new refillable bottle, and in a new campaign. The notes of blackcurrant nectar that’s extracted comes from the fruit rather than the buds, giving way to more intensity. Black tea leaves which are sustainably sourced are distilled to create a smoky effect, while still maintaining a balsamic element. Rose damascene goes through a detailed extraction process that in turn amplifies the richness of the flower, while davana essential oil that comes from the davana plant adds a fruity and syrupy element, and, bourbon vanilla, patchouli oil, and vegetal-based alcohol rounds off the olfactory quality of the fragrance.

“Sì is the most powerful word. It is the choice to embrace the infinite possibilities of life and every facet of yourself,” Giorgio Armani says.

SÌ Eau De Parfum was originally created a decade ago by perfumer Julie Massé. She has now reinterpreted its original chypre scent, creating a new chypre amber yet fruity product that oozes floral sensuality. The bottle was crafted in France and Italy. The rose gold-peachy hue of the fragrance with big “Sì” gold lettering exudes a type of luxury.

The brand will also present the Audience Award- Armani Beauty Orizzonti Extra. Orizzonti Extra is a selection of works that aims to demonstrate innovation and creative originality, judged by a jury of spectators. And, on September 2^nd, the Giorgio Armani Haute Couture line will host a runway show, followed by an event to celebrate cinema, which will pay tribute to Venice.