Anil Kapoor has filed a lawsuit to protect his right to publicity and persona. In a lawsuit he filed with the Delhi High Court, he sought a permanent injunction to prevent anybody from using his name, voice, signature, image, or any other feature that is uniquely associated with him without his permission for commercial or personal advantage. In a time of widespread digital content sharing, Kapoor’s decision to take this action shows his dedication to safeguarding his reputation and identity.Anil Kapoor gave his thoughts on the lawsuit in a statement., “I had filed a suit in Delhi high court through my lawyer Mr. Ameet Naik for protection of my personality rights including my name, image, likeness, voice and other attributes of my personality against any misuse including on digital media. The suit has various instances of misuse of my attributes.”
“The court has after a detailed hearing granted an order acknowledging my personality rights and restraining all offenders from misusing my personality attributes including my name, image, likeness, voice etc without my permission in any manner including through artificial intelligence, deep fakes, GIFs. etc. My intention is not to interfere with anyone’s freedom or expression or to penalise anyone. My personality is my life’s work and I’ve worked hard to build it. With this lawsuit, I’m seeking protection of my personality rights to prevent its misuse in any way, particularly in the current scenario with rapid changes in technology and tools like artificial intelligence that are easily misused to the detriment of the owners of such rights.”
According to the decision made by Justice Prathiba M. Singh, Anil Kapoor’s name, likeness, voice, or any other aspect of his personality may not be exploited by anyone to create merchandise, ringtones, or other things. The Court further outlawed the use of artificial intelligence systems to morph Kapoor’s picture and the use of his image in GIFs for financial gain or commercial reasons in situations where such activities are likely to violate Kapoor’s rights.